펀기사 - MOT & Sony-Ericsson: Merge ‘Em

Wall Street Journal Barron's Blog에 12월 11일에 나온 기사입니다.

Handset 시장에서 Sony-Ericsson과 Motorola가 M&A해야 살아남는다는 내용이네요.

처절한 생존 경쟁입니다.

삼성과 LG는 어떻게 될래나.

 

http://blogs.barrons.com/techtraderdaily/2009/12/11/motorola-sony-ericsson-merge-em/

 

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By Tiernan Ray

Sanford Bernstein analyst Pierre Ferragu writes today that with less than 5% of the global handset market each, Motorola (MOT) and Sony-Ericsson, the joint venture of Sony (SNE) and Ericsson (ERIC), should merge. “Economies of scale in R&D and SG&A as well as industrial overhead / bill of materials would most likely lead to 5 pts margin uplift,” writes Ferragu. “Stronger global scale would also most likely help capture more growth opportunity, as the company would be large enough to re-enter many markets.” While Ferragu hasn’t heard of any conversations in that direction between the companies, he thinks Motorola’s CEO Sanjay Jha has a great opportunity to creat a global handset vendor.

Motorola shares today are up 6 cents, or .7%, at $8.52. Ericsson stock is down 8 cents, at $9.44, and Sony shares are up 60 cents, or 2%, at $28.94.